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7 Figure Personal Brand Program
Notes & Downloads
How to Get the Most Out of this Program
7 Figure Personal Brand Manuals & Workbooks
Week 1: Strategic Story Selling - Eulerian Destiny/lkigai (Micro-Niche) [1 hour 4 min]
1. Welcome (17:26)
2. How Will You Stand Out (13:32)
3. Hero's Journey Framework (13:51)
4. Crafting Your Story (6:58)
5. Craft Your Star Positioning Statement (12:33)
Week 2: Strategic Story Selling — Pricing Strategy & Full Business Model [1 hour 15 min]
1. The Real Secret To Building A 7-Figure Personal Brand (14:52)
2. How to Command Premium Prices (9:31)
3. $120k-$1 million Per Year Coaching, Consulting Model (5:32)
4. Creating Your STAR High-Ticket Offer & Competitor Analysis (13:26)
5. Intro to High-Ticket Organic Marketing (3:14)
6. The ToP Sales CCC Formula (11:36)
7. Getting High-Ticket Clients Within 3-4 weeks (+ Testimonials From Past Clients!) (11:27)
8. Activating Past Clients (5:55)
Week 3: Market Research For Your Big Idea & Content, Plus Studio Setup [2 Hour 16 min]
1. Your Big Idea (16:20)
2. How to Research For Content Ideas (13:13)
3. Amazon Research: Leverage the Best Selling Books in Your Niche (17:30)
4. YouTube Research: Discover What Content People Are Searching For (19:18)
5. Google Research: Find What Questions People Ask (5:14)
6. Blogs Research: Understand What People Actually Care About (11:11)
7. Magazine Research: Gain Insight Into Your Niche (7:40)
8. Facebook Research: Get in People's Minds Through Meaningful Conversations (5:08)
9. Interview Your Clients: Find Out What People Really Want From You (12:19)
10. Set Up Your Professional Home Studio On Your Desk - Low-Cost Solution (Stefanos' Studio) (11:42)
11. Setting Up Your Home Studio with Kean (8:43)
12. My YouTube Studio Tour + Sub $100 DIY Studio Setup (Ben's Studio) (8:28)
Week 4: Lead Magnet Creation — Actionable Guides/Quick Wins [1 hour 39 min]
1. Grow Your Email List With Giveaways (9:36)
2. How to Create a Lead Magnet Your Customers Really Want (16:29)
3. Craft a Lead Magnet Name Your Customers Can't Ignore (8:53)
4. How to Format Your Lead Magnet (5:48)
5. Short Form Lead Magnet Case Study (14:42)
6. Long Form Lead Magnet Case Study (14:10)
7. Tips on How to make a Good Ebook Cover Design (12:06)
8. Things to Remember when Creating an Ebook Cover (3:46)
9. Designing using Canva Templates (3:20)
10. How to make a 3D Ebook (1:27)
11. Case Study (9:01)
Week 5: G.R.E.A.T. - Video Script for Your Trailer / Kickstarter / Job or Sizzle Reel [2 Hour 15 min]
1. Intro to High Impact G.R.E.A.T. Video Formula (21:55)
2. G - Grab Attention (14:37)
3. R - Relate to people’s problems:pain (10:56)
4. E - Establish:Excite:Entertain & Educate (14:00)
5. A - Call to Action (4:39)
6. T - Testimonials (3:48)
7. 7 Steps Process (3:54)
8. Case Study of our $500k+ 90second Times Square Ad.mp4 (21:55)
9. 3 Steps To Storytelling Mastery: Purpose (11:06)
10. 3 Steps To Storytelling Mastery: Message (15:01)
11. 3 Steps To Storytelling Mastery: Delivery (13:29)
Week 6: 7-Step STAR Content Methodology for FB / YT Videos [1 Hour 30 Min]
1. The STAR Content Production Machine (6:08)
2. Step 1: Choose Content Type (13:31)
3. Step 2: Write your Headlines (7:57)
4. Step 3: Layout Your Content (24:58)
5. Step 4: Write Your Script (26:50)
6. Step 5: Shoot Your Video (10:56)
Week 7: STAR Presenting: Speak Like a PRO & Breakthrough Your Fears! [1 Hour 53 Min]
1. Confidence on Camera etc (8:14)
2.The Art and Science of Being a STAR Presenter (9:15)
3. How to Use Your Voice for Maximum Impact (12:01)
4. How to Use Teleprompters (1:36)
5. Talking With Your Hands & Body (3:51)
6. Essentials of Hand Gesturing (4:25)
7. Appearance (Credibility) (2:56)
8. Radiant Eyes (Window to the Soul) (5:42)
9. Perspective (Insights & Stories) (2:33)
10. How to Become a STAR Seller on Stage (Or Virtually) (5:35)
11. Deconstructing Our 90-Second Times Square Facebook Ad (11:01)
Week 8: STAR Presenting: Accessing Your Awesomeness Plus STAR Memory [2 Hour 12 Min]
1. Intro to Accessing Your Genius (10:52)
2. Intro to Developing a Mega-Creative Memory (22:22)
3. Basic Association - 'The Tree List’ (22:59)
4. Examples of Using The 'Tree List’ (13:30)
5. The 'Major System' - Phonetic Memory Pegs (28:08)
6. TLC to Memorizing Names (6:09)
7. Healthy Tips to Improve Your Memory (1:50)
8. Transforming Your Mindset and Identity (17:24)
9. How to Supercharge Your EQ and Health Simultaneously (9:25)
Week 9: Powerful Testimonials / Zoom interview / VideoAsk [1 hour 29 Min]
1. Why High-Impact VIDEO Testimonials? (5:23)
2. Deconstructing Our High-Impact Testimonial Reel (24:55)
3. Zoom Interviews Intro: For High-Ticket Sales (3:18)
4. Interview Questions to Get Amazing Case Studies (15:16)
5. Behind the Scenes: Short Testimonial from Clients (40:45)
6. The Power of VideoAsk (19:19)
Week 10: STAR Producer / Outsource / Editing / Phone [7 Hour 59 Min]
1. 7 Steps to Producing High-Impact Videos | Step 1: Evaluation (8:59)
2. 7 Steps to Producing High-Impact Videos | Step 2: Music (6:51)
3. 7 Steps to Producing High-Impact Videos | Step 3: Organize Footage (8:13)
4. 7 Steps to Producing High-Impact Videos | Step 4: Time to Entertain (15:44)
5. 7 Steps to Producing High-Impact Videos | Step 5: Identify Keywords to Animate (6:03)
6. 7 Steps to Producing High-Impact Videos | Step 6: Ooh Lala Sound Effects (2:15)
7. 7 Steps to Producing High-Impact Videos | Step 7: No Room for Mistakes (3:56)
8. Bonus Video Tips - How to Get People to Stop Scrolling Hacks (5:12)
9. Video Samples/Case Studies (16:03)
10. Ben's Youtube Viral Mastery Trailer Indepth Case study (25:49)
11. Giving Feedback To Editors - 1st Draft of Video (65:18)
12. Giving Feedback To Editors - 2nd Draft of Video (71:37)
13. Giving Feedback To Editors - 3rd Draft of Video (49:30)
14. Giving Feedback To Editors - 4th Draft of Video (46:41)
15. Giving Feedback To Editors - 5th Draft of Video (80:53)
16. Giving Feedback To Editors - 6th Draft of Video (48:43)
17. Final Draft of Trailer! (6:09)
18. Outsourcing & Hiring Your Videographer/Editor (13:36)
19. Bonus Creative Assets - 100 Headline Canva Templates & Video Assets (6:56)
Week 11: Messenger Sales Mastery [54 Min]
1. Two Messaging Strategies To Generate A Constant Stream Of Buyers (12:53)
2. Use Messenger To Turn Engagement Into Sales Conversations (7:27)
3. A Typical Example Of How To Chat With Your Followers (4:36)
4. Fill Your Facebook Group With Your Ideal Leads (10:16)
5. Boost Engagement In Your Group By Providing Free Value (4:41)
6. Use Messenger To Fill Up Your Calendar With Quality Leads From Your Group (6:09)
7. A Typical Example Of How To Chat With Prospects From Your Group (8:17)
Week 12: Building Your 7-Figure Personal Brand With Facebook Ads [1 Hr 18min]
1. Building Your 7-Figure Personal Brand With Facebook Ads (5:38)
2. Examples of Know, Like, and Trust Videos (21:50)
3. The Facebook Ads Strategy that Builds Your Brand on Autopilot (7:52)
4. Setting Up Your Facebook Ads Campaign (36:32)
5. Metrics to Measure the Success of Your Facebook Video Ads (6:58)
Q&A Calls
1st Q&A Call, November 16th (Intro/Orientation & Wk 1 Topics) [1 hour 54 min] (114:09)
2nd Q&A Call, November 23rd (Special Training: Secret to Super Discipline & Your Lean Start Up Offer/Challenge) [1 hour 24 min] (84:41)
3rd Q&A Call, November 30th (tell us a story in 2 to 3 min practice session) [ 2 hour ] (120:38)
4th Q&A December 7th [1 hour 46 min] (106:43)
5th Q&A December 14th [2 hour 17 min] (137:25)
6th Q&A December 21st [2 hour 1 min] (121:05)
7th Q&A January 11th [1 hour 40 min]
8th Q&A January 18th [1 hour 35 min] (94:59)
9th Q&A January 25th [1 hour 52 min] (112:36)
10th Q&A February 1st [1 hour 18 min] (78:26)
11th Q&A February 8th [1 hour 16 min] (76:14)
12th Q&A February 15th [1 hour 27 min] (87:04)
13th Q&A February 22nd [1 hour 28 min] (89:53)
14th Q&A March 1st [1 hour 41 min] (101:57)
15TH Q&A March 8th [1 hour 55 min] (115:29)
16th Q&A March 15th [ 1 hour 55 min] (115:20)
17th Q&A March 29th [2 hour] (120:19)
18th Q&A April 5th [1 hour 43 min] (103:05)
19th Q&A April 12th [1 hour 20 min] (80:03)
20th Q&A April 19th [1 hour 40 min] (100:17)
21st Q&A April 26th [1 hour 57 min] (103:27)
22nd Q&A May 3rd [1 hour 23 min] (83:32)
23rd Q&A May 17th [1 hour 24 min] (84:28)
25th Q&A May 31st [1 hour 39 min] (99:37)
26th Q&A June 7th [1 hour 14 min] (74:49)
27th Q&A June 14th [1 hour 14 min] (74:32)
28th Q&A June 21st [1 hour 8 min] (68:03)
29th Q&A June 28th [1 hour 15 min] (75:32)
30th Q&A July 5th [1 hour 5 min] (65:29)
31st Q&A July 12th [1 hour 10 min] (141:02)
4. 7 Steps to Producing High-Impact Videos | Step 4: Time to Entertain
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